The mention of the search engine typically brings “Google” to mind, but there are other search engines out there. When you forget about the other sites like Yahoo!, then your efforts are mostly futile. Google may be the search engine powerhouse, but when you ignore other options, your search efforts are being indeed wasted. Other engines can bring you traffic that Google cannot so it is time to focus your SEO on Yahoo! Too.
Getting to know the SEO basics
SEO (search engine optimization) is applied as a way to improve the ranking your website gets in search engines. This is the most efficient and inexpensive ways to get your website noticed by people actively searching for the answers you have, the products you sell or the services you provide. People rely on search engines to guide them to the information and businesses they need. If your site is not visible on the internet, and your SEO is not optimal, you will be missing out on traffic and potential profits.
Why you need Yahoo!
As of early 2017, Yahoo! The search engine makes up almost 12% of the US search share, so you do not want to ignore it. One out of every ten people uses this engine daily, so if you are not found, you miss out. In 2014, when Mozilla announced that Yahoo! Would become the default browser for Firefox, the numbers of searchers increased dramatically. It is expected that these number will continue to increase. Even though Google still dominates the industry, the notice you will get on Yahoo! will benefit your business. If you are ready to spruce up your SEO for Yahoo! Listings, there are a few things you need to understand. There are some significant differences between Google SEO and Yahoo! SEO.
Competition is tough on Google, but this is not necessarily going to be right for Yahoo! For example, a site that is getting the highest rankings on Google for a keyword phrase like “best gourmet coffee” may choose to ignore other search engines. This leaves the top spot up for grabs on other search engines like Yahoo!
Yahoo! is less complicated
SEO for Google is known for being more complicated than for other search engines. For Yahoo!, SEO is more basic which means your site’s ranking will not be dependent upon so many factors. The algorithm implemented by Google a few years back is nothing short of a mystery to most internet marketers. You can avoid confusion and mistakes by sticking to the less complicated Yahoo! Search engine.
Yahoo! and Bing are Similar
Essentially you can kill two birds when you optimize for Yahoo! Because of its high similarity to Bing. Even though each engine has its algorithm (system to determine how to rank a website), they are similar to the optimization you do for one will benefit you regarding the other two.
The importance of links
Yahoo! Places higher importance on links and backlinks, so if your site has a large number of high-quality links you will fare better with Yahoo! Than Google. In fact, there could be some factors, which Google does not consider a priority, giving you a starring role with Yahoo!
The age of your website
Yahoo! Places importance on the age of your domain or how long you have had the URL or address you use. Having an older domain is now an advantage. You cannot speed up the age of your domain, but when it comes to gaining favor, you want to remember this. Not changing your name or re-branding will serve you better in the long run.
The Top Tips to Remember
- Tip #1: Keyword Research
When it comes to SEO for Yahoo! Be sure to research what people are searching for when it comes to the products and services you offer. Once you know the most popular terms, you can add them to your website. Yahoo! Places explicitly priority on keywords in page titles and tags, so make sure you use this. You also want to make sure you place keywords and phrases throughout your content, being careful not to stuff them or make nonsense sentences.
- Tip #2: No Stuffing
Yahoo! is not as sensitive to keyword stuffing as Google, but they still check it. Include your keywords naturally. You want sentences and phrases that read smoothly, concisely and are readable. Adding in the keywords should be considered secondary to this.
- Tip #3: Engaging Content
When it comes to content, the rules are pretty much the same for SEO on all search engines. High quality and engaging content are always going to be a winner. SEO on Yahoo! Relies on informative and relevant content, so all your blogs, articles and posts need to be sensible. It will not help you to create longer content pieces with little substance. Shorter is better, so long as it is to the point.
- Tip #4: Bring Something New
Deliver new and exciting content to your readers instead of the same regurgitated information that has been published time and time again. Write about an old topic but with a unique perspective to create something fresh, new and not yet seen.
- Tip #5: Watch the News
The Yahoo! algorithms may not be as complicated as Google’s, but this does not mean they will remain stagnant. Keep an eye out for news updates regarding information that website owners need to know. You should always be aware of the latest trends and SEO information so you can apply it in the most efficient way to your website and ranking.
SEO is a constantly changing entity, so you want to be sure you are optimizing across the board. Putting all your efforts into one place will only harm you in the long run. To honestly stay on top, you want to optimize for each search engine out there. There are some helpful resources available to help you identify the best SEO plan to incorporate. Online success depends on top rankings, so aim to be at the top of as many of those search engine results lists as you can.
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